Sporty & Rich Is Now Kid Friendly
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
Sporty & Rich started as a personal mood board of inspirational photos (think vintage Ralph Lauren ads, 90s celebrity street style shots and classic Range Rover imagery) for its founder Emily Oberg. Since it’s inception in 2015, it has grown into an eminent athleisure wear brand. With slogans like WELLNESS, Health Is Wealth and Drink More Water, the brand doesn’t just sell clothes, Sporty & Rich sells a lifestyle based on everything health and wellness.
The brand has now entered a new market aimed at the whole family. Featuring some of their most iconic logos, their new kid’s collection ranges from age 2 to 14 and is crafted from special cotton fleece that’s super comfy and maintains the vintage feel and aesthetic they are known for. We’ve picked our favourite pieces from the collection.
By Alice Codford
Diana Kids Hoodie & Sweatpants
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
Wellness Ivy Kids Crewneck & Sweatpants
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
94 Racquet Club Kids Hoodie & Sweatpants
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
Health Ivy Kids Crewneck & Sweatpants
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
Serif Logo Kids Hoodie & Sweatpants
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
California Kids Crewneck & Sweatpants
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
Be Nice Kids T-Shirt
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
USA Health Club Kids T-Shirt
Edit by Luminary Mothers. Images courtesy of Sporty & Rich.
