Motherhood has always been a deeply personal and transformative experience, but in recent years, it has also become a cultural phenomenon. From social media influencers showcasing their picture-perfect families to celebrities openly celebrating their pregnancies, motherhood is now everywhere you look. But how did we get here? How did motherhood evolve from a private journey to a public expression of identity?

By Alice Codford

THE INFLUENCE OF SOCIAL MEDIA

Social media platforms, especially Instagram and TikTok, have played a massive role in transforming motherhood into a trend. Influencers who document their daily lives as mothers have amassed millions of followers, turning everyday parenting moments into shareable, relatable content. These "momfluencers" provide a window into the world of modern motherhood, often curating an image that is both aspirational and relatable.

Aesthetic Appeal: The rise of visually-driven platforms like Instagram has pushed mothers to present their lives in a polished, aesthetically pleasing way. From perfectly styled nurseries to coordinated family outfits, motherhood is often depicted as a picture-perfect experience.

Relatability: Despite the polished images, many influencers also share the challenges of motherhood, creating a sense of community and support. This blend of honesty and idealism makes motherhood appear not just achievable, but desirable.

CELEBRITY ENDORSEMENT

Celebrity culture has always influenced trends, and motherhood is no exception. High-profile pregnancies and parenting choices are now major news stories, often setting trends.

High-Profile Pregnancies: Celebrities like Hailey Bieber, Sofia Grainge Richie, and Rihanna have turned their pregnancies into public events, with photo shoots, magazine covers, and social media announcements. These moments are not just personal milestones; they are public spectacles that generate significant media attention.

Celebrity Parenting Styles: Beyond pregnancy, how celebrities raise their children—from the clothes they wear to the birthday parties they throw - becomes a topic of public fascination. Their choices often set trends that many aspire to follow, further glamorising the concept of motherhood.

THE RISE OF MOM CULTURE

The concept of "mom culture" has exploded in recent years, encompassing everything from fashion, to fitness, to entertainment. Brands have tapped into this market, offering products and services tailored specifically to mothers who want to maintain their identity while embracing parenthood.

Fashion and Beauty: The fashion industry has recognised the growing demand for stylish maternity and post-partum clothing. Similarly, beauty brands now offer products that cater to the needs of mothers, from stretch mark creams to quick-fix makeup.
Mom Fitness: The wellness industry has also embraced motherhood, with fitness programs designed for pre and post-natal care. Social media is filled with images of fit mums, promoting the idea that you can bounce back and even improve your physical condition after childbirth.

MOTHERHOOD AS EMPOWERMENT

In tandem with the rise of motherhood as a trend, there's been a shift in how society views motherhood as a form of empowerment. Modern mothers are often depicted as multi-tasking superheroes who balance career, family, and personal life with grace and style.

Work-Life Balance: Stories of successful working mothers who "have it all" are increasingly common, challenging traditional notions of motherhood as a choice between career and family.
Entrepreneurship: Many mothers have turned their experiences into businesses, creating products and brands that cater to other mothers. This entrepreneurial spirit is celebrated and has become a core part of the trend.

THE IMPACT OF FEMINISM

Feminism has also played a role in redefining motherhood. The feminist movement has long advocated for women's rights to choose their paths, whether it be pursuing a career, becoming a mother, or both. Today, many women view motherhood as a choice that can coexist with other ambitions, making it a symbol of both personal and professional achievement.

Reclaiming Motherhood: Modern feminism encourages women to reclaim motherhood on their own terms, rejecting outdated stereotypes of domesticity and passivity.
Public Discourse: Discussions around maternal mental health, work-life balance, and parental leave have become more prominent, reflecting a broader societal recognition of the challenges and importance of motherhood.

*Kate & Lila Moss on the cover of VOGUE Italia*

Motherhood has come a long way from being a private affair to becoming an open conversation. While the glamorisation of motherhood has its benefits—such as normalising the challenges mothers face and creating supportive communities—it also raises questions about the pressures of maintaining a perfect image.

As motherhood continues to be celebrated and commodified, it's essential to strike a balance between embracing the trend and staying grounded in the realities of parenting. After all, motherhood, at its core, is about love, sacrifice, and resilience—qualities that transcend any trend.

The Rise of Motherhood as a Trend: How Parenting Became the New Cool